Interactive Media Strategies, LLC

Interactive Media Strategies is a market research and media consulting company founded in 2002. We conduct research and provide consulting services on video technologies, services and best practices related to:

  • Online video platforms and applications
  • Enterprise video communications systems, platforms and services
  • Cloud-based video solutions and technologies
  • Video production, editing and publishing solutions, services and platforms

We have worked with clients in the US, Europe and South America to provide custom market research and provide industry insights to help guide their businesses and seek out new growth opportunities, including go-to-market strategies, lead generation programs, partner outreach initiatives, channel development and product marketing strategies.

IMS has provided firms across the industry with extensive insights, research and market analysis on the corporate use, spending and deployment of video technologies, platforms and services. We also cover a range of consumer applications and market trends for online video viewing, video editing, and purchasing behaviors. including both online activities and those using mobile devices, smartphones and tablets. 

Our Principals

Paul Ritter,  Director - Americas and Chief Research Officer

Hareesh Vazhaparampil, Online Video Consultant and International Projects